Beyond the Initial Sale: The key to 'Land and Expand' Success
September 10, 2024Unlock the Full Potential of Account Management with Kapta
Discover how Kapta's Key Account Management Software can elevate…
September 6, 2024
Transforming Organizations: Lessons from John Kotter's Change Model
John Kotter's 8-Step Change Model guides organizational change,…
August 20, 2024
Maximizing Customer Lifetime Value: The Power of Customer Bonding
Discover why customer joy won't increase retention and how to…
August 16, 2024
Assembling a Stellar Account Management Team
Are you consistently helping your top customers achieve…
June 24, 2024
How Emotional Intelligence Boosts Key Account Management Success
Do your account managers have the soft skills to succeed?
June 3, 2024
The Evolution of Key Account Management Practices
Key account management (KAM) has changed. Have you adjusted your…
May 21, 2024
Completing a White Space Analysis to Increase Customer Retention and Growth
Are you leveraging customer retention and expansion as a growth…
April 29, 2024
How Account Management Teams Can Win Big in 2024
It’s time for account managers to position themselves to win big…
April 22, 2024
Salesforce is Not Suited for Account Management
Are you forcing your account managers to use pre-sale tools to…
April 15, 2024
How Tech-Enabled Customer Engagement Teams Boost Retention
Are you relying too heavily on cost-cutting to boost earnings…
April 8, 2024
How Account Managers Can Master Difficult Conversations
Customer engagement is a high-stakes venture. Account managers…
April 1, 2024