How to Train Your Clients: Three Strategies for Client Education
It’s easy to think of clients like we think of the weather: A…
September 21, 2020
3 Reasons to Update Your Customer Org Charts
Be honest: When was the last time you took a long look at your…
August 31, 2020
Defining the New Normal: Updating your Voice of Customer in the Time of COVID
The COVID crisis has forced many organizations to operate…
August 10, 2020
Notes from the Other Side: 5 Ways to be a Great Client
We talk a lot about putting customers first, and that’s because…
July 27, 2020
How Key Account Management Supports an Execution Mindset
We hold this truth to be self evident: In order to keep and grow…
July 20, 2020
How Key Account Management Software Can Make You a More Effective Client Services Director
By the time you’re the Director of Client Services for an…
June 22, 2020
Key Account Management for Cross-Functional Teams: Building Engagement with Internal Teams
Key Account Managers are the quarterback of their team—and this…
June 1, 2020
Moneyball for Account Managers: What the Stats Say (and What They Mean)
We talk about customer engagement all the time. And we’re not…
May 11, 2020
How B2B Companies Put Customers First
We know from talking to B2B companies across all kinds of…
April 27, 2020
Key Account Management for Services Companies
Key Account Management is the art of engaging with high-value…
April 13, 2020
Customer Service vs Customer Centricity
At Kapta, we believe strongly in the power of a customer-centric…
March 9, 2020
Why Ad Agencies are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
February 17, 2020