About

Senior Engagement Manager at Kapta
Jennifer is a Senior Engagement Manager at Kapta

Leveraging Peer Learning to Boost Engagement, Outcomes, and Retention

Retention has become increasingly important. Current economic…

A Roadmap for Key Account Management (KAM) Excellence

Do you have a roadmap for Key Account Management excellence?…

Implementing a Powerful Voice of Customer Program to Boost Advocacy

Are you developing and capturing the voice of your customers for…

How to Foster Customer-Centricity In Your Key Account Management Teams

Is your company as customer-centric as you claim it to be? It’s…

KAMCon 2023: How Key Account Management Teams Drive Internal Collaboration

Are your key account managers (KAMs) flying solo?

Navigating Common Churn Risks in Your Key Account Portfolio

Doing business with key accounts isn’t always smooth sailing.…

Conducting an At-Risk Key Accounts Review Meeting to Minimize Customer Churn

Customer churn is an unavoidable fact of business, but it’s…

How to Recognize At-Risk Accounts to Minimize Churn

Key accounts are the lifeblood of your business. Losing even one…

How to Develop a Customer Success Culture for Predictable Customer Retention

Customer success is essential to the long-term growth of your…

Boost Your Productivity and Effectiveness by Creating a Key Account Management Success Strategy

Productivity is something that everyone seems to struggle with,…

Change Management Essentials for Successful Account Management Program Implementation

As few as 30% of change management programs succeed, but …

How to Scale Your Key Account Management Program Without Adding Headcount

The vast majority of B2B companies realize the importance of the…

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