About

Senior Engagement Manager at Kapta
Jennifer is a Senior Engagement Manager at Kapta

KAMCon 2023: How Key Account Management Teams Drive Internal Collaboration

Are your key account managers (KAMs) flying solo?

Navigating Common Churn Risks in Your Key Account Portfolio

Doing business with key accounts isn’t always smooth sailing.…

Conducting an At-Risk Key Accounts Review Meeting to Minimize Customer Churn

Customer churn is an unavoidable fact of business, but it’s…

How to Recognize At-Risk Accounts to Minimize Churn

Key accounts are the lifeblood of your business. Losing even one…

How to Develop a Customer Success Culture for Predictable Customer Retention

Customer success is essential to the long-term growth of your…

Boost Your Productivity and Effectiveness by Creating a Key Account Management Success Strategy

Productivity is something that everyone seems to struggle with,…

Change Management Essentials for Successful Account Management Program Implementation

As few as 30% of change management programs succeed, but …

How to Scale Your Key Account Management Program Without Adding Headcount

The vast majority of B2B companies realize the importance of the…

How to Boost Customer Engagement Without Burdening Your Clients

Customer engagement is essential to long-term account retention…

Improve Customer Onboarding with a Better Sales to Customer Success Handoff

Effective customer onboarding is essential for long-term…

What’s in a Name? Rebrand Your Quarterly Business Review to Boost Executive Customer Participation

Let’s face it, quarterly business reviews (QBRs) have gotten a…

The Missing Link in Strategic Account Management

Harvey Dunham from the Strategic Account Management Association…

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