About

Senior Engagement Manager at Kapta
Jennifer is a Senior Engagement Manager at Kapta

Taking Your Voice of Customer Program to the Next Level

Best-in-class Voice of Customer (VOC) programs increase customer…

How Successful Key Account Managers Continually Build Their Skills

Successful Key Account Managers (KAMs) are always…

5 Essential Tools for Effective Key Account Management

Top-performing key account managers (KAMs) are 2.5 times more…

The Fundamentals of Key Account Management

There are many activities required for successful key account…

Surviving an Economic Downturn: What We Learned from 2009 and Why It’s Relevant Today

What goes up inevitably comes down and so it goes with the…

How to Execute a Churn Analysis for Account Managers

For a business to be successful, you must be willing to make…

How the Key Account Management Process Feeds into KAM Software

Breaking down the key account management process and how KAM…

Utilizing a Customer Health Score to Identify Growth Opportunities

The biggest challenge most businesses face in today's market is…

How Voice of Customer Software Improves Account Management Efficiency

Even when you have a team of all-star key account managers, you…

6 Step Guide on How to Create a Strong Org Chart

Staying on top of all the people and different motivations in…

Setting the Foundation for Your Customer Strategy with a SWOT Analysis

Creating a long-term plan for every client in your company's…

Account Management Tools to Simplify the KAM Process

Retaining clients requires more than good reactive support and…

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