About

Senior Engagement Manager at Kapta
Jennifer is a Senior Engagement Manager at Kapta

Account Management Tools to Simplify the KAM Process

Retaining clients requires more than good reactive support…

What's Missing in Your Customer Success Software?

Lack of visibility is one of the biggest problems impacting…

5 Things to Look for in a Strategic Account Planning Software

Relationships are at the core of every account. But it takes…

How CRM Integration Is Changing the Strategic Account Planning Process

Fragmented processes can cost your organization a lot of…

Tools Every Account Manager Should Be Using and How To Wield Them Effectively

There’s a tool for every job or task. Carpenters use things…

4 Critical Components of High Performing Account Management

According to research by Rain Group, organizations that are…

Critical Behaviors your team must adopt to get the most from Key Account Management software

Key Account Management (KAM) is an essential function in your…

Creating Personalized Touchpoints With Strategic Accounts When Meeting in Person Isn’t an Option

The last year has forced most of us to get very comfortable…

Three Tips For Key Account Managers To Impress in Your Next One-On-One

If you were working in sales last year you sure earned your…

How Analytics is Improving Strategic Account Management

Psychology 101 tells us that responding with reinforcement…

Interview Questions to Help You Identify The Best Account Management Talent

Poor hiring decisions can be quite expensive. The costs…

Three Books Every Strategic Account Manager Should Read in 2021

2021 began, for most of us, as a year that didn’t feel very…

Subscribe to the Kapta newsletter