How to Get the Most out of Your Key Account Management Software even if your CRM Data is Garbage
Dirty CRM data is a problem. Itdecays 30-70% per yeardepending…
May 10, 2021
4 Dysfunctional Beliefs of Quarterly Business Reviews
When it comes to Quarterly Business Reviews (QBRs) most teams…
April 19, 2021
The Best Way to Gauge Key Account Manager Performance
Key Account Managers are tasked with ongoing, dynamic business…
March 29, 2021
Do Your Key Account Managers Really Know Their Most Important Accounts?
I have sat in and reviewed hundreds of account plans from key…
March 22, 2021
Why Your QBRs aren’t as Effective As They Could Be
Only 29% of B2B customers are fully engaged and the other 71%…
February 15, 2021
Introducing KAMGenius – the Best Tool for Account Managers to Grow in Their Career
If you have been following me for some time, you know I always…
February 1, 2021
How to Build a Kick-Ass Account Plan
Customers have never been harder to engage or easier to lose.…
January 25, 2021
Overcoming the 4 Major Risks of Account Based Engagement
As customer demands and dynamics shift, smart B2B companies are…
December 21, 2020
Welcome to the Customer Engagement Economy
The Customer Engagement Economy is here—and it’s here to stay.…
November 30, 2020
Built to Last: How Strong Account Plans Reduce Customer Churn
In a recession, every customer is at higher risk of churn. So…
November 16, 2020
Winners and Losers in the Customer Engagement Economy
As we’ve written before, the Customer Engagement Economy is here…
November 9, 2020
Five Questions To Ask When Rolling Out KAM Software
At Kapta, we want you to be more than just a vendor; our key…
November 2, 2020