6 Steps to Getting the Most out of Kapta
When you invest in a new software tool, you want to know for a…
August 26, 2019
How to Protect Your Business When Things Get Tough
A customer-centered strategy can help vendors thrive in a…
August 5, 2019
Using Customer Journey Maps to Create Effective Account Plans
How do you create your account plans? Do you start from scratch…
July 21, 2019
Here’s Why Using NPS (Net Promoter Score) is LAZY and is Putting Your Company at RISK
Are you using the Net Promoter Score (NPS) to gauge the health…
July 8, 2019
How Much is Your CRM Really Costing You?
We hate to break it to you, but you’re spending too much on your…
June 24, 2019
How To Enhance Your Individual Workflow for Key Account Manager
No matter what it is in life, it’s good to be the best at it.…
June 17, 2019
Building a Value-Based Account Plan
Account plans not only serve as a map to lead your account to…
June 3, 2019
What Sets the Good Account Managers Apart from the Great Account Managers
There’s nothing wrong with being good – let’s get that out of…
May 20, 2019
What Does Value Really Mean in the Eyes of Your Customers
There’s no way to move forward with a value-driven plan or…
May 6, 2019
Account Managers: Five Ways to Start Approaching Your Day with Strategy in Mind
How do you start every morning? Maybe you’re a go-getter that…
April 22, 2019
What Does an Account Plan Really Do for Your Relationship with the Customer?
If you’ve read any of the numerous articles on the Kapta blog,…
April 9, 2019
Account Managers: Did You Hit Your Q1 Goals?
It’s the first day of Q2, so it’s a good time to look back at Q1…
April 1, 2019