Key Account Management and Account Based Engagement: A Seamless Customer Journey
Customers are demanding more and more personalization. This is…
June 15, 2020
What Your Clients Really Want – and How Key Account Management Delivers
In 2018, CSO Insights, the research division of the Miller…
May 25, 2020
Key Account Management for Software Companies: How KAM Can Help you “Land & Expand”
B2B software companies often use a “Land and Expand” model,…
May 18, 2020
Slow Growth? Try Key Account Management.
If you’re banging your head against the wall trying to figure…
May 4, 2020
Behaviors of Successful Key Account Managers
Ideally, everyone at your company is focused on delivering for…
April 20, 2020
The Importance of Key Account Management During a Recession
Even before the COVID-19-induced panic, many economists were…
April 6, 2020
How to Run A Great Client Workshop
In a world with email and text and Slack and Zoom, it’s easier…
March 30, 2020
Profile of a Great Account Manager
In a cross-functional team, Key Account Managers are the voice…
March 23, 2020
Key Account Management in 2020: Why It Matters More Than Ever
Customers have always been important to business—and they’ve…
February 24, 2020
Make Your Account Reviews Count: Your guide to leading account reviews that drive client satisfaction and open the door to organic growth
Don’t just check the box. Move the needle. Account reviews are…
February 3, 2020
Why Marketing Agencies Are Investing in Key Account Management
Key Account Management is the art of engaging with high-value…
January 13, 2020
Understanding Customer Engagement: What Does it Mean for You?
When we talk about Kapta, we talk about a tool and a process…
January 6, 2020