About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Completing a White Space Analysis to Increase Customer Retention and Growth

Are you leveraging customer retention and expansion as a growth…

How Account Management Teams Can Win Big in 2024

It’s time for account managers to position themselves to win big…

How Account Managers Can Master Difficult Conversations

Customer engagement is a high-stakes venture. Account managers…

Deepening Client Connections: Relationship Management Mastery for Account Managers

Are you effectively managing your client relationships?

Customer Bonding: To Maximize Customer Lifetime Value

Are you trying to increase customer retention by improving…

Overcome 6 Myths About QBRs to Boost Customer Engagement, Outcomes, and Revenue

Are your customers engaging with your quarterly business reviews…

Recession-Proof Your Business with Strategic Customer Engagement

Is your business recession-proof?

Advanced B2B Client Retention Tactics

Are you prioritizing a client retention strategy for business…

Shifting Customer Engagement Strategies for The Era of Results-Led Growth

Are you ready for the “Era of Results-Led Growth”? This is a…

6 Ways for Customer Engagement Teams to Build Trust with Clients

Ninety-nine percent of surveyed business leaders say trust is…

Resist the Cutback Temptation: The Perils of Reducing a Customer Engagement Team

Are you considering layoffs due to unpredictable markets and…

Behind the Scenes Look at a Key Account Manager’s Day

The key account management role is misunderstood. Nobody seems…

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