About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Your First 100 Days as an Account Management Leader Part 7: Ensuring Your Account Management Team Is Equipped

Strong sales and account management leaders can pave the way to…

Your First 100 Days as an Account Management Leader Part 6: Building Internal Support and Alignment for KAMs

Account Managers need a unique set of tools to provide the right…

Your First 100 Days as an Account Management Leader Part 5: Leading and Lagging Indicators Your Team Should Hit

Analyzing the same thorny, complex challenges from different…

Your First 100 Days as an Account Management Leader Part 4: Establishing a QBR Cadence

Account management leaders may be tired of hearing about it, but…

Your First 100 Days as an Account Management Leader Part 3: Why Are Customer Touch Points Important?

When customers have any type of negative experience, it can have…

Your First 100 Days as an Account Management Leader Part 2: When and How to Review Customer Health Scores

The secret to a strong revenue pipeline isn't continual growth…

Your First 100 Days as an Account Management Leader Part 1: How to Create a KAM Process

Developing a strong key account management team can be a…

Your Guide to the Key Account Management Maturity Model

As a key account manager, evolving to provide better service is…

Improving Customer Experience Through the KAM Maturity Model

Your organization already knows that providing excellent…

How is Your Leadership Mindset Evolving: Using the Key Account Management Maturity Model to Find Out

Leadership is essential to any account management team — but how…

Where Communication Fits Into the Key Account Management Maturity Model

The key to excellence is communication. Every member of your…

Implementing a Maturity Model for Account Planning

Key account managers can run into a wall for multiple different…

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