About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

3 Core Communication Skills to Better Understand Your Customer’s Desired Outcomes

Do your account managers clearly understand their client’s…

KAMCon 2023: The 5 Customer Love Languages to Build Customer Relationships for Life

How well do you understand your key accounts? Do you know their…

KAMCon 2023: Building a Key Account Management Success Strategy

Are you satisfied with your current key account management (KAM)…

KAMCon 2023: Best Practices for Key Account Management Compensation

Is your account management comp plan effective?

KAMCon 2023: Building Account Strategy On The 3 Laws of Retention

Greg Daines of ChurnRX gave a fascinating presentation at KAMCon…

KAMCon 2023: How to Hire Account Managers with Precision

CXO at GadellNet, Ashley Pyle, gave an engaging presentation at…

What is a Risk-Aware Key Account Manager and Should You Become One?

Key accounts represent up to 70% of your company’s revenue. So,…

Creating a Risk Mitigation Plan for At-Risk Accounts

In a perfect world, there would be no threats to our key account…

Risk Management Strategies for Key Account Management Teams

There are various forces in the business world causing stress…

Top Questions to Ask Your Account Managers About At-Risk Customers

Today, more than ever, businesses need to be on the lookout for…

6 Ways to Identify At-Risk Key Accounts to Prevent Churn

In today’s B2B environment, it’s become increasingly difficult…

Strategies to Increase Retention and Expansion of Your Key Accounts

Only 28% of account management channels consistently achieve…

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