About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Behind the Scenes Look at a Key Account Manager’s Day

The key account management role is misunderstood. Nobody seems…

How to Adapt to the Evolving Account Management Landscape

The upcoming year will be challenging for account managers and…

How to Prepare Account Managers for Success with Procurement

B2B buying is in danger of becoming a numbers game dominated by…

Using CRM for Key Account Management is a Losing Proposition

Are you asking your key account managers to use a Customer…

Key Account Managers: The Unsung Heroes of Your Business

Whose contributions do you celebrate when you hit your business…

Seven Deadly Sins of Key Account Management and How to Avoid Them

In today’s marketplace, customer retention is dependent on…

Do You Have the Right Tech Stack for Key Account Management Success?

Does your tech stack help or hinder your key account managers…

Establishing a Key Account Management Process is Essential for Long-Term Profits and Success

Is your company hitting its retention, expansion, and revenue…

Boost Your Results by Changing the Way You Think About Your Biggest Goals

Are you preventing your team from achieving their biggest…

3 Core Communication Skills to Better Understand Your Customer’s Desired Outcomes

Do your account managers clearly understand their client’s…

KAMCon 2023: The 5 Customer Love Languages to Build Customer Relationships for Life

How well do you understand your key accounts? Do you know their…

KAMCon 2023: Building a Key Account Management Success Strategy

Are you satisfied with your current key account management (KAM)…

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