About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Your First 100 Days as an Account Management Leader Part 2: When and How to Review Customer Health Scores

The secret to a strong revenue pipeline isn't continual growth…

Your First 100 Days as an Account Management Leader Part 1: How to Create a KAM Process

Developing a strong key account management team can be a…

Your Guide to the Key Account Management Maturity Model

As a key account manager, evolving to provide better service is…

Improving Customer Experience Through the KAM Maturity Model

Your organization already knows that providing excellent…

How is Your Leadership Mindset Evolving: Using the Key Account Management Maturity Model to Find Out

Leadership is essential to any account management team — but how…

Where Communication Fits Into the Key Account Management Maturity Model

The key to excellence is communication. Every member of your…

Implementing a Maturity Model for Account Planning

Key account managers can run into a wall for multiple different…

Breaking Down the KAM Maturity Model: The Process

Process improvements have a way of falling off your to-do list…

What is a Maturity Model?

Results-based metrics are important, but they're limited. They…

Your Step-by-Step Guide to Lowering Your Customer Churn Rate

Customer churn is an essential metric to track for any…

How to Successfully Manage Customer Churn

Customers will leave for just about any reason today — and more…

Is Your Customer at Risk of Churn? 5 Ways to Find Out

It’s a key account manager’s worst nightmare: One day, out of…

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