About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

How Customer Advisory Boards Help Grow and Retain Key Accounts

I really enjoyed hosting a webinar with Betsy Westhafer of the…

The Keys to Account Retention

There’s been some conversation about factors that influence…

What Account Managers Should Do if They are Laid Off

There’s been a lot of talk about an economic downturn for months…

Why You Should Attend KAMCon 2023

Are you going to KAMCon in 2023? We just announced the…

How to turn Quarterly Business Reviews into your Competitive Advantage

Most quarterly business reviews (QBRs) are a missed opportunity.…

How to strategically prepare for a successful QBR

It takes plenty of time and effort to prepare for a Quarterly…

Kapta’s new QBR Software — Deliver strategic business reviews your customers value

We are excited to announce the launch of Kapta’s new Quarterly…

Why Key Account Management Matters

For most B2B companies, about 70% of annual revenue comes from…

Leverage Buyer Psychology for Better Account Management Outcomes

I really enjoyed working with Ed Powers on his KAMGenius course,…

9 Advanced Concepts for Ultimate Key Account Management Success

Key account management is a journey and along the way, key…

How to thrive during a recession and times of economic uncertainty

There’s so much uncertainty in the marketplace now. With a…

How to become a Trusted Advisor to your key accounts

Are you an account manager (AM) trapped in vendor status with…

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