About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Automation and Relationships: Choosing the Best KAM Software

Your key account management teams need to be talking to…

4 Steps to Creating a Successful KAM Program

Key account management, or KAM, is one of the most valuable…

Underutilized Account Management Tools and Techniques

Splitting your organization's accounts into general accounts,…

The Key Account Strategy Template for B2B Businesses

Creating an ironclad plan for key account management that…

The Future of Automated Account Management

Relationships are the most important part of successful…

The Fundamental Guide to Account Planning

Key account management is as much a science as it is an art.…

How to Identify Key Accounts

Key accounts are essential to your business. They are the 20%…

4 Red Flags that Your Customer isn’t Finding Value in Your QBRs

QBRs are an essential part of the account management process.…

Are You Utilizing Strategic Account Mapping Successfully?

The relationship you form and maintain with decision-makers…

Why Modern Businesses Have Adopted New Account Planning Methods

System management is the backbone of creating standardized,…

The Role of Automation in Strategic Account Planning

You know that building real, human relationships with your…

Do's and Don'ts When Creating a Key Account Plan Template

Good relationships are the only way to hold onto hard-won…

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