About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Are You Utilizing Strategic Account Mapping Successfully?

The relationship you form and maintain with decision-makers…

Why Modern Businesses Have Adopted New Account Planning Methods

System management is the backbone of creating standardized,…

The Role of Automation in Strategic Account Planning

You know that building real, human relationships with your…

Do's and Don'ts When Creating a Key Account Plan Template

Good relationships are the only way to hold onto hard-won…

3 Tips to Improve Your QBRs

We asked your customers about their experience on the other…

4-Step Guide to Creating a Sales Account Plan

Strong client foundations are the key to a successful…

What Is a Key Account Plan, and How Does it Affect Your Bottom Line?

No matter how long you’ve been doing business, everyone is…

Tips to Onboard Your Account Managers More Effectively

Customers hate account turnover. It usually means that they…

To Be a Better Account Manager, Be A Better Storyteller

As an account manager, you listen to your clients’ problems…

When an Account Manager Leaves Your Team, How Big a Gap Is Left?

It is estimated that people change jobs an average of 12 times

How to Get the Most out of Your Key Account Management Software even if your CRM Data is Garbage

Dirty CRM data is a problem. It decays 30-70% per year …

4 Dysfunctional Beliefs of Quarterly Business Reviews

When it comes to Quarterly Business Reviews (QBRs) most teams…

Subscribe to the Kapta newsletter