About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

Strategies to Increase Retention and Expansion of Your Key Accounts

Only 28% of account management channels consistently achieve…

Create a Customer-Obsessed Growth Engine to Achieve 10% Higher Growth

As the B2B market becomes increasingly competitive and saturated…

Minimize Account Management Risks by Optimizing Your Process

Managing mega accounts where a single customer is worth up to…

5 Risks of Overloading Your Key Account Managers

How many accounts can a key account manager (KAM) handle…

Rediscover Your Key Accounts to Boost Retention During Economic Uncertainty

There’s been talk of a recession for a while and it’s been a…

Proven Strategies for Maximizing Customer Lifetime Value

If you’re watching your budget right now like many companies,…

How to Support Key Account Managers for World-Class Success

Companies have shifted their focus from high growth at any cost…

Key Account Managers - Overcome Imposter Syndrome to Believe You Belong in the Room with Executives

It’s easy to psych yourself out when preparing to meet with…

Facilitate Customer Onboarding Success with a Key Account Management Solution

Greater than 90% of customers feel their onboarding experience…

How Customer Advisory Boards Help Grow and Retain Key Accounts

I really enjoyed hosting a webinar with Betsy Westhafer of the…

The Keys to Account Retention

There’s been some conversation about factors that influence…

What Account Managers Should Do if They are Laid Off

There’s been a lot of talk about an economic downturn for months…

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