About

CEO at Kapta
Alex Raymond is the CEO of Kapta.

How Account Management Teams Can Win Big in 2024

It’s time for account managers to position themselves to win big…

How Account Managers Can Master Difficult Conversations

Customer engagement is a high-stakes venture. Account managers…

Deepening Client Connections: Relationship Management Mastery for Account Managers

Are you effectively managing your client relationships?

Customer Bonding: To Maximize Customer Lifetime Value

Are you trying to increase customer retention by improving…

Overcome 6 Myths About QBRs to Boost Customer Engagement, Outcomes, and Revenue

Are your customers engaging with your quarterly business reviews…

Recession-Proof Your Business with Strategic Customer Engagement

Is your business recession-proof?

Advanced B2B Client Retention Tactics

Are you prioritizing a client retention strategy for business…

Shifting Customer Engagement Strategies for The Era of Results-Led Growth

Are you ready for the “Era of Results-Led Growth”? This is a…

6 Ways for Customer Engagement Teams to Build Trust with Clients

Ninety-nine percent of surveyed business leaders say trust is…

Resist the Cutback Temptation: The Perils of Reducing a Customer Engagement Team

Are you considering layoffs due to unpredictable markets and…

Behind the Scenes Look at a Key Account Manager’s Day

The key account management role is misunderstood. Nobody seems…

How to Adapt to the Evolving Account Management Landscape

The upcoming year will be challenging for account managers and…

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