Customer Segmentation Strategies for Key Account Management and Customer Success

How are you segmenting your customers? If you ask any key…

4 Customer Success Tools to Achieve Value-Based Outcomes

Customer success doesn’t come without a fair amount of…

Key Account Management = Strategic Customer Success

What account management style does your organization use? If…

How the Best Deliver Ongoing Customer Success with Kia Puhm

I’m really excited to share a fantastic interview I conducted…

What is Account-Based Customer Success?

Account-Based Everything is all the rage these days as sales…

How to Use Customer Success Software in a Non-Tech World

Customer Success software is an excellent addition to any…

Customer Success for Services Companies

Up until now, Customer Success (CS) strategies have primarily…

How Customer Collaboration Produces a Positive Outcome for All

One of the most honest relationships you can have in business is…

9 QBR Mistakes that Scream Inexperience

Quarterly business reviews (QBRs) are critical, yet also…

What Key Account Managers Should Always Consider For Their Strategic Planning

Most businesses today depend on growth to thrive. For some, it’s…

Why Key Account Management is Not Glorified Customer Support

Time and time again, business executives and key account…

Proactive Account Planning: Driving Strategically Towards Success

The beginning of the year is commonly a time when we re-evaluate…

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