There are many activities required for successful key account management. Keeping them straight and completing them all can seem a bit overwhelming at times. But getting started or improving your abilities as a key account manager (KAM) is easier when you know the fundamentals.
There’s so much uncertainty in the marketplace now. With a pending recession and economic downturn, the question for account managers is what they can do to survive this difficult time and thrive by coming out stronger.
Are you an account manager (AM) trapped in vendor status with your key accounts? If so, you may be wondering how you elevate your relationship with your customers to a strategic partnership. You want to become a trusted advisor who has a seat at the customer’s table and is involved in strategic decisions the customer makes.