Much like rowing, account management cannot operate as solo race—it’s a team sport. In rowing, when everyone rows in the same direction, the boat moves fast, stays balanced, and cuts cleanly through rough water. When they don’t, even the strongest rower can’t overcome the drag. That’s the reality facing account teams today. Growth, retention, and […]
Every once in a while, a deal closes that makes you stop and rethink how broadly applicable a problem really is. Our last deal of the year did exactly that. The customer is an international casino group. On the surface, that might not sound like a typical “B2B account management” use case. But once we dug in and they explained their struggles, the […]
Navigating the New B2B Reality: Expert Insights on Customer Retention and Growth Key takeaways from our fireside chat with Bill Harris founder of High Rock Consulting, Marc Mapes, and Jennifer Pinter on transforming your sales and customer success strategy in today's challenging market. The B2B landscape has fundamentally shifted. With economic […]