It’s true now and it was true pre-COVID-19: customers are easier to lose and harder to engage than ever. Customers today have choices and they have power, all while seeming more difficult to connect and build relationships with, making driving the kind of business results you want to achieve more challenging than ever. Consider these […]
https://kapta.com/wp-content/uploads/2020/12/Screen-Shot-2020-12-03-at-3.05.59-PM.png531951Melissa Rogershttps://kapta.com/wp-content/uploads/2019/10/logo340x156-300x138.pngMelissa Rogers2021-01-18 12:02:572020-12-03 22:10:28Signs That It’s Time To Invest in Key Account Management Software
There’s been a lot of talk lately about getting to the next level of customer success by helping customers meet their desired outcomes. This trend is so strong that The MIT Sloan Management Review found many examples of companies basing their pay structures on usage, outcomes, or a combination thereof. And they said companies are […]
If your stomach flipped just reading that headline, we get it. Great client relationships take time and effort to build, and losing a trusted advocate within your customer’s organization can be crushing. News of personnel changes on the client side can introduce all kinds of woes: the loss of possible years spent building good rapport, […]
https://kapta.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-16-at-9.35.08-AM.png529952Melissa Rogershttps://kapta.com/wp-content/uploads/2019/10/logo340x156-300x138.pngMelissa Rogers2021-01-04 12:34:122021-01-27 16:15:52What To Do When Your Client Executive Sponsor Leaves
Signs That It’s Time To Invest in Key Account Management Software
/in Key Account Management /by Melissa RogersIt’s true now and it was true pre-COVID-19: customers are easier to lose and harder to engage than ever. Customers today have choices and they have power, all while seeming more difficult to connect and build relationships with, making driving the kind of business results you want to achieve more challenging than ever. Consider these […]
How and Why to Track Customer Outcomes
/in Key Account Management /by Margot HowardThere’s been a lot of talk lately about getting to the next level of customer success by helping customers meet their desired outcomes. This trend is so strong that The MIT Sloan Management Review found many examples of companies basing their pay structures on usage, outcomes, or a combination thereof. And they said companies are […]
What To Do When Your Client Executive Sponsor Leaves
/in Key Account Management /by Melissa RogersIf your stomach flipped just reading that headline, we get it. Great client relationships take time and effort to build, and losing a trusted advocate within your customer’s organization can be crushing. News of personnel changes on the client side can introduce all kinds of woes: the loss of possible years spent building good rapport, […]