Why Account Management Leaders Need More Than CRM: The Revenue-Driven Case for Dedicated Account Management Platforms The disconnect is real. While 87% of B2B revenue comes from existing customers, most account management teams are still trying to drive strategic growth using tools built for lead generation and deal closure. It's like using a hammer […]
Introducing Kapta's Interactive Progress Insights Dashboard Today marks a pivotal moment for account management teams everywhere. We're thrilled to announce the launch of Kapta's Interactive Progress Insights Dashboard – a revolutionary tool that puts comprehensive business intelligence directly at your fingertips.
Closing the Customer Value Gap: How Strategic Account Management Drives Retention and Growth In today's competitive B2B landscape, winning new customers is just the beginning. The real challenge—and opportunity—lies in what happens after the sale. According to new research from Gartner, 73% of Chief Sales Officers and senior sales leaders are […]