Webinar: 4 Pillars of Building a Strong Account Plan
This Key Account Management webinar covers the 4 Pillars of Building a Strong Account Plan. We highlight the most common missteps when creating account plans, and more importantly how to easily build a template for account plans and how to best manage and present them.
How to build Executive Buy-In for your KAM Software Initiative
/in Key Account Management /by Margot HowardLet’s face it–no one woke up this morning wanting to buy more software. But if there’s a significant benefit, you can build a convincing case for your proposed change. And, as it is with any initiative, you need to present your initiative from the standpoint of the person(s) you are persuading. You know your CRM […]
Five Questions To Ask When Rolling Out KAM Software
/in Key Account Management /by Alex RaymondAt Kapta, we want you to be more than just a vendor; our key account management software propels you to be an indispensable strategic partner. Our KAM Process™ will allow you to learn more than you ever expected about your clients, to act more quickly and effectively on their behalf, and to demonstrate value, time […]
5 Ways to Weather a Recession with Key Account Management
/in Key Account Management /by Alex RaymondHere’s a radical thought: Recessions don’t change anything. Okay, okay. Here’s a more nuanced take: Recessions don’t fundamentally change best practices for customer engagement—they just raise the stakes. Whereas before, you might be able to get away with lackluster customer engagement, a recession puts you at even greater risk of churn. Key accounts have always […]