Webinar: 4 Pillars of Building a Strong Account Plan
This Key Account Management webinar covers the 4 Pillars of Building a Strong Account Plan. We highlight the most common missteps when creating account plans, and more importantly how to easily build a template for account plans and how to best manage and present them.
Change Management Best Practices for Key Account Managers
/in Key Account Management /by Alex RaymondChange is a part of life and while some organizations might hope that some things stay the same forever, embracing change is what enables growth and innovation. That’s why change management is such a crucial practice to learn and follow in your career. In fact, with the amount of change that key account managers oversee […]
How to Communicate with Your Customers to Maximum Effect
/in Key Account Management /by Alex RaymondDuring our KAMCon event last week, there was lots of talk about how best to communicate with customers. How do you follow up without the lame “check in”? How do you engage with a senior person? How can you be strategic and proactive in your communications with key accounts? As KAMs, you are looking to […]
Investing in Key Account Management PROCESS Before TOOLS
/in Key Account Management /by Alex RaymondAt Kapta, we’re all about technology and we’re proud of the work that we’ve done in creating our account management solutions. The thing is, we know that it’s not the tools that make the key account manager, but it’s their skills and abilities that are the drivers of the real results. The same is true […]