Webinar: 4 Pillars of Building a Strong Account Plan
This Key Account Management webinar covers the 4 Pillars of Building a Strong Account Plan. We highlight the most common missteps when creating account plans, and more importantly how to easily build a template for account plans and how to best manage and present them.
5 Ways to Weather a Recession with Key Account Management
/in Key Account Management /by Alex RaymondHere’s a radical thought: Recessions don’t change anything. Okay, okay. Here’s a more nuanced take: Recessions don’t fundamentally change best practices for customer engagement—they just raise the stakes. Whereas before, you might be able to get away with lackluster customer engagement, a recession puts you at even greater risk of churn. Key accounts have always […]
The Seven Deadly Sins of Key Account Management
/in Key Account Management /by Alex RaymondIt’s easy to spot the biggest sin of all in client management: losing the account. But by the time that happens, it’s already too late. So what behaviors can you look for — and try to avoid — in the meantime? In this post, we explore the Seven Deadly Sins of Key Account Management. And […]
Defining the New Normal: Updating your Voice of Customer in the Time of COVID
/in Key Account Management /by Kelly SharpThe COVID crisis has forced many organizations to operate reactionally since early this year. And while the crisis is by no means over, it has become the new normal in some ways. Which means it’s time to pause, take a breath, and make the transition from reactive to proactive thinking. Last week, we talked about […]