Webinar: 4 Pillars of Building a Strong Account Plan
This Key Account Management webinar covers the 4 Pillars of Building a Strong Account Plan. We highlight the most common missteps when creating account plans, and more importantly how to easily build a template for account plans and how to best manage and present them.
4 Dysfunctional Beliefs of Quarterly Business Reviews
/in Key Account Management /by Alex RaymondWhen it comes to Quarterly Business Reviews (QBRs) most teams are not taking full advantage of the opportunity these meetings present. The opportunity to work with, have a conversation with and build a joint vision of the future with their key customers. Most people are not putting their best foot forward to engage the customer […]
Tips for Getting Off to a Good Start with Your New Strategic Accounts
/in Account Management, Customer Engagement, Key Account Management, Strategic Account Management /by Alex ThrasherFor better or worse accounts get shaken up at the beginning of the new year. You might be left to build new relationships at important companies that you don’t have a relationship with or even worse, customers that didn’t have a strong relationship with their previous account manager. How can you get off on the […]
The Best Way to Gauge Key Account Manager Performance
/in Key Account Management /by Alex RaymondKey Account Managers are tasked with ongoing, dynamic business and relationship management, 365 days a year. It’s not enough to evaluate KAM performance only at annual or mid-year review time; ultimately, the health of your accounts depends on the performance of your account teams, and both should be checked on regularly. Even quarterly business reviews […]