Webinar: 4 Pillars of Building a Strong Account Plan
This Key Account Management webinar covers the 4 Pillars of Building a Strong Account Plan. We highlight the most common missteps when creating account plans, and more importantly how to easily build a template for account plans and how to best manage and present them.
Team Building Inspiration for your Key Account Managers
/in Account Management, Key Account Management /by Lesley PoladskyWe talk a lot about customer engagement here at Kapta, and there’s good reason for that: Without customers, you don’t have a company. Period. But internal engagement matters, too. The bigger and more demanding your book of business gets, the more you need cross-functional teams to keep your clients satisfied. And it’s not enough that […]
Key Account Management for Marketing Agencies
/in Customer Engagement, Key Account Management /by Alex RaymondKey Account Management is the art of engaging with high-value customers to promote a long-term, strategic partnership that results in organic growth. Because high-value customers appear across multiple industries, KAM is be useful for many different types of organizations. For some of our customers, high-value customers are a segment within a broader customer base. However, […]
Change Management Best Practices for Key Account Managers
/in Key Account Management /by Alex RaymondChange is a part of life and while some organizations might hope that some things stay the same forever, embracing change is what enables growth and innovation. That’s why change management is such a crucial practice to learn and follow in your career. In fact, with the amount of change that key account managers oversee […]