Webinar: 4 Pillars of Building a Strong Account Plan
This Key Account Management webinar covers the 4 Pillars of Building a Strong Account Plan. We highlight the most common missteps when creating account plans, and more importantly how to easily build a template for account plans and how to best manage and present them.
Defining the New Normal: Updating your Voice of Customer in the Time of COVID
/in Key Account Management /by Kelly SharpThe COVID crisis has forced many organizations to operate reactionally since early this year. And while the crisis is by no means over, it has become the new normal in some ways. Which means it’s time to pause, take a breath, and make the transition from reactive to proactive thinking. Last week, we talked about […]
Key Account Managers: Updating your SWOT Analysis in the Time of COVID
/in Key Account Management /by Alex RaymondThe COVID crisis has forced many organizations to operate reactionally since early this year. And while the crisis is by no means over, it has become the new normal in some ways. Which means it’s time to pause, take a breath, and make the transition from reactive to proactive thinking. This week and next, we’re […]
How Key Account Management Supports an Execution Mindset
/in Key Account Management /by Kelly SharpWe hold this truth to be self evident: In order to keep and grow your key accounts, you need to demonstrate value for your customers, time and time again. This is always the case, but it’s especially true in an economic recession, when budgets are tight and the cushion is gone—you have to show you’re […]