Companies have shifted their focus from high growth at any cost to customer retention and growth through cross-sells and upsells. In fact, 67% of businesses are skipping customer acquisition in favor of customer retention. This puts a lot of pressure on Key Account Managers (KAMs).
Customer engagement is essential to long-term account retention and your company’s bottom line. We’ve talked about the connection between delivering customer value and customer retention. But, according to Gallup, companies that have greater customer engagement, boost productivity, revenue, customer ratings, and share of wallet by two to three times […]
It’s easy to psych yourself out when preparing to meet with C-suite contacts at key accounts. Looking at titles, university degrees, and experience can make you feel like you don’t belong in the room when it’s time to engage with top executives.