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Best-in-class Voice of Customer (VOC) programs increase customer retention by up to 55% and boost profits, according to Aberdeen Group.
For most B2B companies, about 70% of annual revenue comes from existing customers. That’s seven out of every ten dollars coming from the base. Your job as a key account manager (KAM) is to secure that revenue by delivering value to your customers. I think about this as protecting and growing the revenue from your existing customers.
Successful Key Account Managers (KAMs) are always learning—developing their skills and knowledge to keep driving forward. They recognize the pace of change and never get complacent.