The Importance of Net Revenue Retention (NRR) Net revenue retention (NRR) is a key metric that measures a company's ability to retain and grow revenue from its existing customer base over time. It is calculated by taking the revenue from existing customers in the current period, including any expansions, contractions, or churns, and dividing it by the […]
What if your key accounts could generate twice the revenue they do today? It's not just possible – it's happening for companies that have moved beyond traditional account management. While most organizations struggle to retain and grow their strategic accounts, industry leaders are transforming their approach to account management into a powerful […]