As an account management leader, there are a wide variety of responsibilities to manage. Between improving client relationships, growing your business revenue, and prioritizing consumer retention, there is so much more to becoming a successful account manager, or key account manager.
Strong sales and account management leaders can pave the way to innovative, customer-centric workflows and organizational changes. But as you're reorganizing how your team operates, tracking your KPIs and metrics, and even investigating internal sales processes, it's just as important to take a moment and evaluate your department's tools as it is to […]
Account Managers need a unique set of tools to provide the right level of service and proactive management to key accounts. While general customer accounts may make up the vast majority of your total accounts, your organization's key accounts can provide up to 33% of your organization's total sales revenue.