If you want to start a business or continue growing your current one, you'll need to be familiar with terms such as churn rate and retention rate. Both refer to the quality of your products or services, and the insight you gain from measuring these rates will also help you understand your customers better and can be used to improve customer […]
“Churn” is a term that gets used a lot in Account Management and Customer Success conversations. Many Account Managers and Customer Success Managers take churn very seriously (and many are compensated based on churn rates).
Breaking down the key account management process and how KAM software can help. Key account management is an essential function of your organization. However, it can be extremely overwhelming to establish a process, but without one, you have no real way to track results and fix what isn’t working. Kapta provides a process roadmap and all of the […]