Let’s face it, quarterly business reviews (QBRs) have gotten a bad reputation. They’re known for being hour(s) long boring meetings where a key account manager (KAM) drones on about their company and reads a PowerPoint presentation. That’s not what your customer wants, especially the C-level executive who isn’t attending your QBRs anymore.
Harvey Dunham from the Strategic Account Management Association was one of the most popular speaker at KAMCon 2022 the annual account management conference that we host in Boulder, Colorado.
I really enjoyed hosting a webinar with Betsy Westhafer of the Congruity Group, discussing the power of Customer Advisory Boards (CABs). She is an absolute pro on this topic.