Your key account management teams need to be talking to client contacts, managing the customer experience, and growing their book of business. The only way to meet your forecasted goals and retain strong business relationships is by giving your team the flexibility and resources they need to move forward.
Key account management, or KAM, is one of the most valuable developments in account management to have emerged in the last 20 years. It is a process in which to build and maintain relationships with your most critical accounts. When implemented properly, KAM can help organizations build strong, long-lasting relationships with the customers that […]
Splitting your organization's accounts into general accounts, key accounts, and strategic accounts sets the foundation for your teams' entire strategy. But once you lay the groundwork, it's just as crucial to give your account managers access to the tools and resources they need to cultivate the best possible relationships with their clients.