Navigating the New B2B Reality: Expert Insights on Customer Retention and Growth Key takeaways from our fireside chat with Bill Harris founder of High Rock Consulting, Marc Mapes, and Jennifer Pinter on transforming your sales and customer success strategy in today's challenging market. The B2B landscape has fundamentally shifted. With economic […]
Good account management is never an accident. You need to have a process in place and a plan to follow if you’re hoping to hit it big with one or more of your accounts. Many plans have been suggested over decades of time, but only a few have stuck around until today. One notable example is the Miller Heiman Large Account Management Process (LAMP).
Why Account Management Leaders Need More Than CRM: The Revenue-Driven Case for Dedicated Account Management Platforms The disconnect is real. While 87% of B2B revenue comes from existing customers, most account management teams are still trying to drive strategic growth using tools built for lead generation and deal closure. It's like using a hammer […]