1) Being Reactive — Not Proactive
Often, Account Managers are so caught up with day-to-day busy work that they don’t have time or energy to talk strategy with their customers. Without a solid, up-to-date understanding of what clients are trying to achieve, it’s easy to get caught on your heels and miss opportunities to add value.
Kapta streamlines daily Account Management tasks, helping free up more time for strategic, proactive thinking. Kapta also provides a framework for understanding customers’ goals, needs, and expectations, so you and your team keep the big picture in mind, even when the daily stuff gets busy.