The Big Book of KAM
A practical playbook for Key Account Managers
We wrote this book for anyone who wants to establish, expand, or improve the Key Account Management function in their organization.
It’s comprehensive enough for beginners and insightful enough for experienced Key Account Managers. Our interactive format lets you jump to the information you need, or just read the whole thing over a cup of coffee.
In the Big Book of KAM, you’ll find information about: