Introducing the Big Book of Key Account Management

We wrote this book for anyone who wants to establish, expand, or improve the Key Account Management function in their organization.

It’s comprehensive enough for beginners and insightful enough for experienced Key Account Managers. Our interactive format lets you jump to the information you need, or just read the whole thing over a cup of coffee.

In the Big Book of KAM, you’ll find information about:

• The benefits of KAM: For you customers and for your organization
• Our KAM Process: A proven methodology for customer engagement
• Roles in KAM: The people and tech that make KAM work
• Setting yourself up for success: Implementing a strong program from the start
• And much more