Support your key account team with the tools they need to succeed.

KAMGenius Plus is a complete KAM certification course made up of over 30 videos and 5 live sessions. KAMGenius Plus includes over 15 hours of training content from the world’s leading experts on customer engagement, key account management and client service.

By taking this course, you will learn best practices in managing key accounts, executive relationships and how to become a long-term partner for your customers. Boost your skills and your career by investing in yourself.

Following successful completion of the video series, attendance at all 5 live sessions, and passing scores on our assessments, you will receive a KAMGenius Key Account Manager professional development certification.

The next session starts September 15 and runs every two weeks until November 10.

KAMGenius Video Courses

Section 1: Course Introduction

What you will get out of this course, and why Key Account Management matters to you and your organization.

  1. Introduction to KAMGenius
  2. Why Key Account Management Matters

 


Section 2: The Fundamentals

Learn the basics of Key Account Management and how to overcome roadblocks to your success.

  1. Our KAM Process: Your Roadmap for Building Customer Engagement
  2. The Seven Deadly Sins of Key Account Management

 


Section 3: KAM Tools

The videos in this section will highlight how to better use the tools you are probably already using, (Account plans, QBRS) and new tools to add to your repertoire.

  1. SWOT
  2. Voice of Customer (VOC)
  3. The Power of Tracking Customer Goals
  4. Account Plans
  5. Quarterly Business Reviews (QBRs)



Section 4: KAMGenius - Advanced Concepts

Take your KAM skills to the next level with a deeper understanding of customer dynamics and important tools.

  1. Crucial Skills for KAM Success
  2. Segmentation
  3. Leading Versus Lagging Indicators
  4. Advanced Voice of Customer Strategies
  5. Managing Client Relationships
  6. How to Prevent Churn
  7. Segmenting your portfolio and effective planning, timeboxing
  8. Upselling as an Account Manager
  9. Setting Yourself Up For Success




Section 5: Brain Friendly Key Account Management with Ed Powers

Ed Powers will show you how to use brain science to identify and understand customer needs, get buy-in, advocate for change, and get the results you and your customers want.

  1. Buyer Psychology
  2. Value
  3. Managing Expectations
  4. Customers and Change
  5. Building Trusting Relationships
  6. Memory
  7. Needs
  8. Group Decision Making



Section 6: KAMCon Talks

Learn directly from expert talks from KAMCon events over the years.

  1. Building Serious Business Relationships with JC Quintana
  2. Back to Basics: The ABCs of Key Account Management with Amy Mustoe
  3. Third Box Thinking Workshop with Shakeel Bharmal
  4. How to Create an Account Plan in 90 Minutes or Less with Jermaine Edwards
  5. The Missing Link in Strategic Account Management with Harvey Dunham
  6. How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts with Betsy Westhafer
  7. Human-Led Key Account Management with Cristina Amigoni and Alex Cullimore



Section 7: Additional Resources

Learn powerful tools and mindsets on how to reframe customer relationships and set yourself up for long-term success.

  1. From Conflict to Collaboration: How to re-energize or rescue a business relationship that has gone wrong with Alec Grimsley
  2. Creating Your KAM Success Strategy with Jennifer Pinter

Live Training Courses (60 minutes each, delivered via Zoom)

All courses are 60 minutes and start at 10am ET / 3pm GMT

 

Session 1: KAM Fundamentals (September 15, 2022)

  • Why KAM matters
  • Outline of KAM Process
  • Segmenting Accounts

 

Session 2: Relationship Mapping, Voice of Customer, Tracking goals and desired outcomes (September 29, 2022)

  • Org chart
  • VOC questions and approach
  • Why VOC is a powerful tool for KAMs
  • Understanding customer goals



Session 3: Building Account Plans for maximum impact (October 13, 2022)

  • KAM Process
  • Kapta elements: org chart, contracts, opportunities, SWOT, VOC data, plan, activity
  • Review cadence
  • Reminder that this is not a pipeline review


Session 4: How to run QBRs that deliver results (October 27, 2022)

  • Aligned, meaningful, partnership focused
  • Conversation, not a presentation
  • Co-create with your customer champions
  • Follow up on Commitments


Session 5: Success Planning (November 10, 2022)

  • How to bring this to life
  • Continuing professional development for KAMs
  • Timeboxing
  • Wrap up

It's time to invest in your KAM career

It’s not rocket science — the more you invest in yourself, the better you will perform. When you deliver undeniable results, your worth is priceless. We help you and your team generate these results repeatedly by providing interactive, purpose-built training for your key account team to drive success with their clients. Use this training program to build engagement, reduce risk, and standardize internal processes. Welcome to the world of win-win.

understanding KAM