Key Account Management is all about driving success for your organization by helping your customers be successful first. This means identifying Key Accounts—those with particular strategic or financial importance to your organization—and investing in long-term relationships that drive long-term growth for you both.
Sometimes Key Account Management is its own, well-established function within an organization. Sometimes, it’s the natural progression of sales: Certain accounts emerge as critical, and you need to approach them differently. Wherever you are in your Key Account Management journey, Kapta provides a proven roadmap for strengthening customer relationships. supported and accelerated by intuitive technology every step of the way.