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Kapta helps establish, expand, and improve the Key Account Management function in your organization.

Key Account Management is all about driving success for your organization by helping your customers be successful first. This means identifying Key Accounts—those with particular strategic or financial importance to your organization—and investing in long-term relationships that drive long-term growth for you both.

Sometimes Key Account Management is its own, well-established function within an organization. Sometimes, it’s the natural progression of  sales: Certain accounts emerge as critical, and you need to approach them differently. Wherever you are in your Key Account Management journey, Kapta provides a proven roadmap for strengthening customer relationships. supported and accelerated by intuitive technology every step of the way.

Kapta works best when you have:

A Dedicated Key Account Management Team

Kapta works best for companies with at least 5 Key Account Managers dedicated to driving organic growth through strong relationships with key accounts. This is distinct from a sales team focused primarily on winning new business.

High-Value Customers

A good rule of thumb is customers worth at least $100K annually. Many of our customers manage individual accounts worth millions of dollars per year. Accounts can also be high value if they are a good strategic fit with your organization.

High Revenue Concentration

Kapta works best when you’ve segmented your accounts and have a specific strategy for how to manage the most valuable ones, or when your organization manages a small number of accounts, all of which are extremely high value.

High-Touch Engagements

Kapta works best for accounts that require strategic, hands-on management. Sometimes that means multiple team members or departments are involved in managing and servicing the account.

A Proactive Approach

We believe Key Account Managers are responsible for driving relationships forward. That means listening carefully to what your clients need and working creatively, strategically, and proactively to help them meet their goals.

Welcome to the World of Win/Win

Kapta is a purpose-built platform for Key Account Management teams to drive shared success with their customers. Kapta helps build engagement, reduce risk, and standardize internal processes.

understanding KAM

See Kapta in Action.