Establish, expand, and improve your key account management function.

Key account management is all about driving success for your organization by helping your customers be successful first. By identifying key accounts — those with particular strategic or financial importance to your organization — and investing in sincere relationships with them, you can drive long-term growth for you and your customers.

Sometimes, key account management is its own, well-established function within an organization. Other times, it’s the natural progression of sales. In either case, certain accounts emerge as critical, and you need to approach them differently. Wherever you are in your key account management journey, Kapta’s proven software makes it easier to strengthen customer relationships and drive revenue growth.

Kapta works best when you have:

A Dedicated Key Account Management Team

Kapta works best for companies with at least five full-time key account managers dedicated to driving organic growth through strong relationships with key accounts. This is distinct from a sales team focused primarily on winning new business.

High-Value Customers

If your key customers are worth at least $100K annually, our account management system is for you. Many of our customers manage individual accounts worth millions of dollars per year. Accounts can also be of high value if they are a good strategic fit for your organization.

High Revenue Concentration

Kapta works best when you’ve segmented your accounts by revenue and have a specific strategy for how to manage the most valuable ones, or when your organization manages a small number of accounts that are of extreme importance.

High-Touch Engagements

Key accounts require strategic, hands-on management. Sometimes that means multiple team members or departments are involved in managing and servicing the account. If you have high-value clients that require frequent communication, Kapta is for you.

A Proactive Approach

Key account managers are responsible for driving relationships forward. That means listening carefully to what your clients need and working creatively, strategically, and proactively to help them meet their goals.

When Your Clients Win, You Win

It’s not rocket science — the more value you give to your clients, the more likely they are to renew their contract, purchase more services, and refer you to others. Kapta is a purpose-built platform for key account management teams to drive shared success with their customers. Kapta helps build engagement, reduce risk, and standardize internal processes. Welcome to the world of win-win.

understanding KAM

See Kapta in Action.