Download the Big Book of KAM

The Big Book of Key Account Management

22 pages of valuable KAM insights

Whether you are just starting your AM career or are managing a team of veterans, this guide will allow you to establish, expand and improve the Key Account Management function at your business.

In the Big Book of KAM, you’ll find information about:

  • The benefits of KAM: For you customers and for your organization
  • Our KAM Process: A proven methodology for customer engagement
  • Roles in KAM: The people and tech that make KAM work
  • Setting yourself up for success: Implementing a strong program from the start
  • And so much more

Kapta helps Eagle Eye be more strategic with their key accounts.

“Kapta gives us a compass for account engagement and delivering measurable results.”

Al Henderson
Chief Commercial Officer, Eagle Eye