Customer Engagement
Insights and Best Practice
Learn how Key Account Managers are making positive impacts, solving real problems for their customers, and building best practices inside their organizations.
Customer Engagement
Categories
Tags
ABM
Account-based Customer Success
account-based marketing
account management
account management process
account management skills
account management software
account manager skills
account planning
account plans
change management
coaching
continuous relationship management
CRM
CSO Insights
customer engagement
customer goals
customer outcomes
customer relationships
customer success
HBR
KAM
KAMCon
KAM process
KAM skills
KAM software
key account management
Key Account Management Best Practice
key account management skills
Key Account Management Tools
Key Account Managers
key accounts
proactive account management
QBR
QBRs
Quarterly Business Reviews
recession
relationship mapping
Strategic Account Management
Strategic Account Managers
strategic planning
SWOT
upsell
VOC
Voice of Customer
Subscribe to the Kapta newsletter
Contact Us
Kapta, Inc.
885 Arapahoe Avenue
Boulder, CO 80302
+1 303 495 6201
[email protected]
Cranky Customer Brain Decoder [Infographic]
/in Account Management, Infographic /by Alex RaymondDo you know what your customers are really thinking? Use this Cranky Customer Brain Decoder to find the hidden messages in what your key accounts are actually telling you.
The Secret Powers of Account Managers
/in Account Management /by Alex RaymondDo you know what your account manager really does?
They are the warriors in the trenches battling day in and day out striving to provide customers with the service they deserve. It is not an easy job, that of the account manager. It is not a rewarding job, and typically not a glorious one. But it is the backbone of all B2B businesses , and someone has to do it. In fact, only a hero can do it. Account managers are that hero. They have not only the responsibility to complete the job, but the pleasure and honor of doing it.
Typical responsibilities of the account manager include:
But we all know the responsibilities are actually much more than that. This short list above doesn’t acknowledge the true responsibilities, and the struggles, that go into being an account manager. While other peers receive sales awards, account managers receive an increased growth goal; while top sales people enjoy incentive trips, account managers stay put in the cubicles and make sure these important accounts are well cared for..
Account Managers are unsung heroes, and their superpowers make them:
More than ever, companies need people who can find daylight in the darkness Account managers are the nuts and bolts that bind the business machine together. They are visionary, action-oriented leaders that work in the shadows to make sure the machine works efficiently and properly, and that most importantly people are taken care of. Without them, the machine falls apart and failure is inevitable.
For years the duties of the account manager have been unappreciated. It is time for a change. Account Managers are the true MVPs of the business world, and should be recognized as the inspiring role models they are.
Think about it…
Who does the the company turn to when they are most insecure? The account manager.
The craft of the account manager is often overlooked, but should not be forgotten. Account Managers are the real heroes of the business world. They work long hours managing hundreds of relationships and don’t receive the deserved recognition, but enjoy solving problems and strive to put a smile on your customer’s face, which is more valuable than a paycheck.
At Kapta, we understand and more importantly respect the craft of the account manager. We have walked a mile in your shoes, and appreciate the severity of your job description. Account managers are unsung heroes, and it is our aspiration to help you become a master in your craft.
Kapta helps you become a master in your craft by eliminating the burdens of you job, so you can focus on the things that really matter.
Take the necessary steps to becoming a hero, and join us for a free demo.
Curious to see how you can take your Key Account Management skills to the next level? Download this helpful ebook on how to create powerful engagement plans for your key accounts or sign up for a demo of Kapta.
Top 5 Questions All Account Managers Should Be Asking Themselves
/in Account Management /by Alex RaymondMeasure. Collaborate. Get Aligned.
Kapta makes it easy for Account Managers to track what is important to their customers and align tasks with their customer’s goals to ensure satisfaction. Account Managers are utilizing Kapta’s real-time KPI dashboards to track account health and decrease churn. Watch a demo and contact us to join the next generation of Account Managers.