GTM Leaders Agree: The Future of Growth Is Your Existing Customers

Winning new business will always matter—but today’s most effective go-to-market leaders recognize a fundamental shift: sustainable, predictable revenue now comes from growing the customers you already have.

In The Customer GTM Playbook, we share insights from GTM executives who are rethinking their strategies, tech stacks, and team structures to prioritize expansion, retention, and long-term customer value.

You’ll learn how top-performing organizations are aligning account teams around shared goals—not just chasing logos, but driving meaningful growth within key accounts.

Download the playbook to discover:

• How GTM leaders are adapting to a post-new-business world
• The strategies that turn account management into a growth engine
• Where traditional CRMs fall short—and what tools actually work
• How to unify post-sale teams to reduce churn and expand revenue

Complete the form to access The Customer GTM Playbook and learn how to lead the shift from acquisition to growth.