From non-profits to small businesses or Fortune 500 companies, retaining customers and creating loyalty is essential. Today’s forward-thinking companies separate normal customer relationships from key account management to focus on getting the most value from top customers.

Creating a strong link with key accounts can lead to exponential growth and mutual success through proper key account management. Developing strategic and actionable account plans representing both parties’ best interests are the most important ways to drive alignment and improve business success for the customer.

Download this ebook to learn:

• The core elements of great Account Plans
• How to build a customer-centric strategy
• The key features and benefits of a Kick-Ass Account Plan
• How to bring your plan to life throughout the year
• How to increase customer engagement and reduce the risk of churn