The longer that a customer works with your organization and the stronger your relationship is, the greater value they’ll bring. In any business, whether you’re selling tires or space-grade rockets, you want repeat customers. They’re cheaper to sell to, and they’re also easier to work with in most cases. The idea of focusing on the […]
If you love this ebook, check out our additional resources for Account Management and Customer Success professionals below:
“Customer Value” is a term that many people use in the sales and account management world, but not many people think about how they create customer value. Many will wrongly assume that the customer either brings value, or they don’t. It’s a black and white dynamic, and they fail to make any attempts to grow […]
In the key account management game, having a solid roster of key clients that bring in 80% of the revenue is everything. As you research online and read books, you’ll probably find yourself reading the same guide about how to keep a customer. While that’s great and all, today, we want to take a different […]
Kapta is an enterprise Key Account Management platform designed for the accounts that matter most. Kapta powers trusted relationships between key account managers and customers through the use of joint success plans and clear expectations.
Kapta is a Techstars company and a proud member of the Entrepreneurs Foundation of Colorado (EFCO), which gives back 1% to the community.
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- About Kapta
- What is Key Account Management?
- The CEO Guide to Key Account Management
- 5 Common Pain Points of Key Account Management
- KAMCon 2018