Many of our customers use Salesforce and/or other CRM tools for generating new leads. As a result, we often hear the question: “Why Kapta? Why not just keep using my CRM?” We also see the corresponding Google search: “Kapta vs. CRM.” But while it’s useful to compare CRM and Kapta platforms, we don’t actually in […]
Our KAM ProcessTM is a proven methodology for building customer engagement and transforming customer relationships. Here’s what it looks like: Know more, so you can plan better Act strategically and effectively to drive meaningful change Measure that change across multiple endpoints We’ve already taken a closer look at the Know phase: Understanding your client, their […]
We’ve talked to a lot of companies about Key Account Management, and we often hear some version of the same objection: “This would be great for our organization. But where do we even begin?” Change is hard, and it can feel daunting to establish, expand, or improve your Key Account Management function. We understand, which […]
Every profession requires the right tools. Without them, we’d do a poor job and would waste a ton of time chasing our own tails essentially. Ever tried to replace a lightbulb without a ladder? Or have you tried to budget your expenses without a spreadsheet? Yeah, it’s definitely possible to do a ton of stuff […]
For some things in life, there is a clear-cut, right or wrong answer. You define an apple as one thing and anyone in the world will think the same thing. But for other things like “success” and key account management, the answer isn’t as simple. Believe it or not, not every organization has the same […]
How good are you at delegating? Do you just divide parts of a project evenly based on how many people are involved, or do you do it based on skillset? Or maybe you’re the control freak that won’t let your team members spread their wings and take control. Whichever camp you belong to, there’s a […]
Change is inevitable for any organization, and although some are more apprehensive than others, if managed well, change is an excellent thing. If you keep doing things the same for years down the road, you’re never going to reach your organization’s goals and deliver lifelong results for clients either. Whether you’re implementing a new […]
It doesn’t matter what line of work you’re in; time can be costly. When you think of labor hours and how long it takes to get a project done, you calculate that into the cost. How about when you’re implementing new tools? For most, they don’t really budget for time when they’re implementing a […]
Without the right tools, you can’t be nearly as effective, efficient, and successful. Whether you’re building a house or a relationship, you can’t be your best if your tools of choice aren’t correct. In the account management world, all too often we see that companies would rather jerry-rig their CRM platform to do high-level account […]
In business, as in everyday life, many of our decisions are based on the current state of the market. If you’ve looked at your portfolio recently, you’re probably well-aware that nobody quite knows what’s going to happen over the next quarter. From trade wars to tariffs, it seems like we could very well be facing […]
