How good are you at delegating? Do you just divide parts of a project evenly based on how many people are involved, or do you do it based on skillset? Or maybe you’re the control freak that won’t let your team members spread their wings and take control. Whichever camp you belong to, there’s a […]
Change is inevitable for any organization, and although some are more apprehensive than others, if managed well, change is an excellent thing. If you keep doing things the same for years down the road, you’re never going to reach your organization’s goals and deliver lifelong results for clients either. Whether you’re implementing a new […]
It doesn’t matter what line of work you’re in; time can be costly. When you think of labor hours and how long it takes to get a project done, you calculate that into the cost. How about when you’re implementing new tools? For most, they don’t really budget for time when they’re implementing a […]
Without the right tools, you can’t be nearly as effective, efficient, and successful. Whether you’re building a house or a relationship, you can’t be your best if your tools of choice aren’t correct. In the account management world, all too often we see that companies would rather jerry-rig their CRM platform to do high-level account […]
In business, as in everyday life, many of our decisions are based on the current state of the market. If you’ve looked at your portfolio recently, you’re probably well-aware that nobody quite knows what’s going to happen over the next quarter. From trade wars to tariffs, it seems like we could very well be facing […]
It’s no secret that if your organization is new to key account management, not everyone is going to be on board with the radical shift from sales to relationships. At Kapta, we take for granted the fact that we are built around the core components of key account management and everyone in the company from […]
There are a lot of intangible factors in key account management, your customer’s idea for success or failure being one of them. All of your customers likely choose to use your products or services for different reasons and because of this, what they expect/demand out of your product is going to be different from company […]
Account managers and key account manager (KAMs), listen up! You’ve got a tough job, but you might be doing a few things in particular that are making your job tougher than it needs to be. Learn about 7 traps that account managers commonly fall into, so you can avoid them for yourself. 1. Being Too […]
Do you know what goes into a strong account plan? If you already have account plans for each of your key accounts and spent more than five idle minutes creating them, congratulations – you’re already one step ahead of most account managers in your industry. Account plans are crucial components of the KAM process […]
Value co-creation with your client is the ultimate goal and is a part of the job description for a key account manager. You can’t rely on your product to speak for itself as there are likely anywhere from dozens to hundreds of competing service providers out there all vying for your client’s business. When features […]
