Entries by Lesley Poladsky

CRM and Kapta: Making the Most of Both Platforms

Many of our customers use Salesforce and/or other CRM tools for generating new leads. As a result, we often hear the question: “Why Kapta? Why not just keep using my CRM?” We also see the corresponding Google search: “Kapta vs. CRM.” But while it’s useful to compare CRM and Kapta platforms, we don’t actually in […]