In the strategic account management game, relationships are everything. You’re not just another vendor pushing a sale and then disappearing. Instead, you’re becoming the client’s trusted advisor. They learn to know you as a person and vice-versa. You’re focused on the long game and plan to know these people for years to come. So, how […]
About Lesley Poladsky
Lesley is a Customer Success Manager at Kapta.
Entries by Lesley Poladsky
As a culture, we’re always going after the next shiny new thing. We see the new iPhone come out; we want it. We see the new model of our car come out and we start to consider if it’s worth the upgrade. The same is true in any organization. Beyond standing desks, kombucha taps, and […]
Strategic Account Management (SAM) software can help you up your game by allowing you to track, measure, and analyze everything that might be important to your company. As much as the benefits of a great SAM software are evident, the process of rolling it out across your company is never easy. How do you get […]
Many salespeople know that the next logical step in their career is to become an account manager. As an account manager, you can avoid the cold calls and custom service inquiries, and you’ll instead work with the same people each day. This brings consistency to your work, and over time, you’ll see the impact that […]
If you’re not consistently educating yourself, you’re never going to get better. This fact is true for everything, and at Kapta, we believe that continued education is crucial to any key account manager’s performance. For this reason, we strive to keep our blog up to date with new, actionable articles every week. Did you know […]
As the leaves on the trees begin to change and the temperatures begin to drop, it’s finally that wonderful time of the year again… QBR Season! Okay, maybe QBR season really isn’t as wonderful as I might have described, but across the nation, account managers from organizations of all shapes and sizes begin to go […]
How many key account managers out there dread account plans? They take pages upon pages, hours upon hours, and you wonder if all the time and effort is even worth it. The truth is account plans are worth it — just maybe not the way you’re used to doing them so far. At KAMCon […]
Being in charge of an account team isn’t a job that just anyone can do. Your ability to lead and inspire others to perform is why you’re in your role and why you’re an asset to your organization. But today’s market can be brutally unforgiving. The market doesn’t care who you are. As organizations and […]
The second day of KAMCon 2018 started with snow on the ground. Winter may have hit Boulder early, but it didn’t keep the conference participants from settling in with some coffee and several more thought-provoking and interactive presentations. Following an amazing Day 1 of KAMCon 2018, here’s a recap of Wednesday’s insights: Brain-friendly […]
We all want to be liked. It’s just a part of our DNA. Ever since we lived in villages and tribes, humans have wanted to fit in and feel appreciated by other members of the ground. There’s no way around this, but when it comes to the professional world, sometimes there are more important things […]
Kapta is an enterprise Key Account Management platform designed for the accounts that matter most. Kapta powers trusted relationships between key account managers and customers through the use of joint success plans and clear expectations.
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