Entries by Kelly Sharp

3 Reasons to Update Your Customer Org Charts

Be honest: When was the last time you took a long look at your customers’ org chart? We’ve seen too many B2B companies establish customer org charts early in the relationship — and then never look at them again. On the surface, org charts may seem like busy work. But they’re the kind of work […]

Notes from the Other Side: 5 Ways to be a Great Client

We talk a lot about putting customers first, and that’s because we truly believe in customer-centricity as the path forward for B2B (and B2C) organizations. True customer engagement—knowing your clients, understanding their needs, and placing those needs ahead of your own—is the means by which B2B companies move from vendor to strategic partner. The benefits […]