Getting Your Voice of Customer (VOC) Right Key Account customers don’t want to fill out periodic VOC or NPS surveys full of the same generic questions. They also don’t want to waste time doing Net Promoter Surveys (NPS). In general, your Key Accounts are probably not motivated or incentivized to give you great information through […]
About Christine Smith
Christine is a content specialist for Kapta. She graduated from Radford University with a BBA in Management, concentrating in Entrepreneurship.
Entries by Christine Smith
“Churn” is a term that gets used a lot in the Account Management and Customer Success conversations that we have here at Kapta. Many Account Managers and Customer Success Managers take churn very seriously (and many are compensated based on churn rates). Churn rate does of course directly show the percentage of lost customers in […]
What do football and business have in common? Unless you work for the NFL, probably not much when you look at the surface level. But, dig a little deeper and you’ll find a lot of similarities in some player positions and company roles. For instance, did you know that Key Account Managers are a lot […]
Strategic thinking and planning are the hallmarks of long-lasting and successful businesses. Making the best moves with the resources available to you will help your business to succeed despite potentially negative circumstances in the industry. For Key Account Managers, strategy is a regular part of the job. You won’t find success without being able to […]
Management styles vary between industries and companies. While two competing companies may have different management styles, there are some positions that cannot be fully functional under every style of management. Here, we’ll look at how reactive and proactive management styles fit into the role of Key Account Management in a company. Being Reactive Versus […]
As we get into Q4 (again? already?), it’s time to get your team into high gear. For many B2B businesses, Q4 is a stressful period where there’s no time to finish everything that’s on the agenda. But, if you’re prepared for it ahead of time, you’ll have a better chance of making things work in […]
The terms Key Account Management and Customer Success are often used interchangeably within organizations. However, while the two strategies share a few common goals, they are completely different in their implementation. Key Account Management Versus Customer Success The goals of both Key Account Management and customer success are to retain and build relationships with […]
Contact mapping is one of the critical activities of most management jobs, but it’s especially critical for Key Account Management. Because of the strong and individualized goal focus practiced in Key Account Management, you need to be able to map out relationships with key accounts to get the most benefit out of the partnership. Key […]
Success as a Key Account Manager can be difficult. It’s a demanding position, but it may lead you towards great opportunities within an organization. Key Account Manager is a position set to gain more traction over the coming years, with an increase in these types of positions being created and advertised in major industries. If […]
Revenue and profit growth is an important part of your prolonged success (and viability) as a company. If your business were to stay stagnant and not experience any new growth or build more revenue, it would be difficult to succeed in the long run and stay competitive. There are many strategies that a B2B company […]
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