There are 3 pillars to building a truly customer-centric Key Account Management (KAM) function: People, process, and technology. You hire talent with the focus and skill to build customer engagement, and you empower them with a clear internal process, supported and accelerated by the right technology. One way to look at the ideal Key Account […]
About Ben Blasko
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Entries by Ben Blasko
In our line of work, we talk to all kinds of people, from all kinds of companies, all day long. And we see the same thing over and over again: Most companies are not as customer-centric as they think they are. We know because there are a few tell-tale signs: We ask about their account […]
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