Entries by Alex Raymond

Why Your QBRs aren’t as Effective As They Could Be

Only 29% of B2B customers are fully engaged and the other 71% are at risk of defecting to the competition according to Gallup. They found a key element of customer engagement results when you have a positive impact that improves the customer’s bottom line. Key Account Managers (KAMs) are tasked with helping their customers accomplish […]

Welcome to the Customer Engagement Economy

The Customer Engagement Economy is here—and it’s here to stay. That means it’s not enough to win new business. Customer needs are changing, and the only way to meet them is to dive into customer relationships, adding value in increasingly bespoke ways. Today’s customers demand that you: Understand their business Make them more competitive Deliver […]

Winners and Losers in the Customer Engagement Economy

As we’ve written before, the Customer Engagement Economy is here to stay. That means your customers are demanding more than ever, and simple transactions won’t be enough—you need to build long-term engagement to drive profitable, resilient growth. Companies who drive retention and organic growth through a deep understanding of their clients, clear action plans, and […]