Entries by Alex Raymond

The Software is Just the Start: How to Kick your B2B Customer Engagement into High Gear

B2B customer engagement is complex. Unlike in B2C industries, B2B customer engagement involves more people representing each company. You and your team are likely to interact with multiple people or teams rather than just one person. This means you’ll want a solid, well-rounded strategy to help you make consistent progress.   Software Isn’t Enough You […]