Key Account Management is the art of engaging with high-value customers to promote a long-term, strategic partnership that results in organic growth. Because high-value customers appear across multiple industries, KAM is be useful for many different types of organizations. For some of our customers, high-value customers are a segment within a broader customer base. However, […]
When we talk about Kapta, we talk about a tool and a process designed to build customer engagement. So what do we mean by “customer engagement?” It’s a term that pops up all over the place these days, and it means different things to different people. So let’s take a closer look at how we […]
We often hear from organizations who need to establish a process for client services or Key Account Management (KAM), but are not yet operating at a scale where they need purpose-built technology to support their efforts. First we want to say: Congratulations! It takes foresight and big-picture thinking to realize that even if you’re just […]
Good client relationships demand consistent, intentional communication. These take many forms: Calls, emails, in-person meetings. Half-hour status check-ins or annual, offsite strategy meetings. Despite the wide range of customer communication that takes place over the course of a partnership, there are still questions you can ask yourself almost every time to ensure your efforts are […]
Our KAM ProcessTM is a proven methodology for building customer engagement and transforming customer relationships. Here’s what it looks like: Know more, so you can plan better Act strategically and effectively to drive meaningful change Measure that change across multiple endpoints We’ve already taken a closer look at the Know and the Act phase. In […]
Last week, we wrote a high-level summary of Our KAM ProcessTM, a proven methodology for building customer engagement and transforming customer relationships: Know more, so you can plan better Act strategically and effectively to drive meaningful change Measure that change across multiple endpoints The process is cyclical because engaged, satisfied, successful clients are going to […]
It’s been about a month since KAMCon 2019, and we’re still feeling energized and inspired. We’re grateful to the speakers and attendees who brought the whole thing to life, and we’re already looking forward to next year. If you couldn’t make it, Warwick Brown wrote an excellent article filled with key takeaways from this year’s […]
Change is a part of life and while some organizations might hope that some things stay the same forever, embracing change is what enables growth and innovation. That’s why change management is such a crucial practice to learn and follow in your career. In fact, with the amount of change that key account managers oversee […]
During our KAMCon event last week, there was lots of talk about how best to communicate with customers. How do you follow up without the lame “check in”? How do you engage with a senior person? How can you be strategic and proactive in your communications with key accounts? As KAMs, you are looking to […]
At Kapta, we’re all about technology and we’re proud of the work that we’ve done in creating our account management solutions. The thing is, we know that it’s not the tools that make the key account manager, but it’s their skills and abilities that are the drivers of the real results. The same is true […]
